{"id":1279,"date":"2023-07-31T09:58:12","date_gmt":"2023-07-31T07:58:12","guid":{"rendered":"https:\/\/www.ivoexperience.com\/?p=1279"},"modified":"2025-05-12T13:46:28","modified_gmt":"2025-05-12T11:46:28","slug":"7-okning-i-konvertering-hos-hoie","status":"publish","type":"post","link":"https:\/\/ivoexperience.no\/en\/aktuelt\/7-okning-i-konvertering-hos-hoie","title":{"rendered":"7% conversion increase at H\u00f8ie"},"content":{"rendered":"\t\t
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Testingen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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For \u00e5 \u00f8ke konverteringen p\u00e5 nettsiden gjennomf\u00f8rte vi en A\/B-test for H\u00f8ie. I testen ble det gjort to sm\u00e5 endringer p\u00e5 produktsidene:<\/p>

  1. Betalingsalternativene ble vist under CTA-knappen.<\/span><\/li>
  2. Salgsargumentene (USP) som forklarer brukerens fordeler ved \u00e5 handle hos H\u00f8ie, ble tydelig fremhevet.<\/li><\/ol>

    F\u00f8r testen ble ikke betalingsalternativene vist noen steder p\u00e5 nettsiden. Dette gjorde det vanskelig for kundene \u00e5 se hvilke alternativer som er tilgjengelige. I testen ble alternativene lagt til under legg i handlekurv knappen. Dette gjorde det lettere for kundene \u00e5 se hvilke alternativer som var tilgjengelige, og det bidro til at de ble mer sannsynlige til \u00e5 gjennomf\u00f8re et kj\u00f8p.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Variasjon A<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    Original versjon<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Variasjon B<\/h2>\t\t\t\t<\/div>\n\t\t
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    Vinner<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Betalingsl\u00f8sninger og tydligere USP’er<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Resultat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    Etter at disse sm\u00e5, men betydningsfulle endringene ble implementert, observerte vi en merkbar forbedring i konverteringsratene. Spesifikt s\u00e5 vi en \u00f8kning p\u00e5 7,85 % i antall brukere som la varer i handlekurven, samt en enda mer imponerende vekst p\u00e5 10,55 % i faktisk antall kj\u00f8p.<\/p>

    Disse resultatene ble m\u00e5lt over en periode p\u00e5 to uker og var spesielt tydelige blant desktop-brukere, noe som tyder p\u00e5 at optimaliseringene hadde en positiv effekt p\u00e5 kj\u00f8psreisen og brukeropplevelsen p\u00e5 st\u00f8rre skjermer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \n\t\t\t\t\tLegg i handlekurv<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    \n\t\t\t\t+<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\tAntall kj\u00f8p<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    \n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Konklusjon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    Vi oppn\u00e5dde en betydelig konverterings\u00f8kning med de to sm\u00e5 justeringene som ble gjort i testen.<\/p>

    Endringene gjorde det lettere for kundene \u00e5 se hvilke betalingsalternativer som var tilgjengelige og hvilke kundefordeler de har n\u00e5r de velger \u00e5 handle hos H\u00f8ie. Dette bidro til at kundene ble mer sannsynlige til \u00e5 gjennomf\u00f8re et kj\u00f8p.<\/p>

    H\u00f8ie er ikke det eneste selskapet som har oppn\u00e5dd gode resultater med CRO. Vi har utf\u00f8rt CRO tester for andre selskaper hvor vi ogs\u00e5 har sett en \u00f8kning i konvertering ved \u00e5 gj\u00f8re sm\u00e5 endringer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Cecilie Getz<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    T\u00f3mas Rekstad<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Kjetil Ullsg\u00e5rd<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Vil du ha like kule resultater?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\tVi tilbyr en rekke tjenester for netthandel og retail. Enten du skal etablere en merkevare, \u00f8ke konverteringer eller \u00f8ke antall lojale kunder, er vi her for \u00e5 hjelpe deg. La oss v\u00e6re din langsiktige partner innen vekst.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    \n\t\t\t\t\tVi gleder oss til \u00e5 h\u00f8re fra deg!<\/span>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tTa kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    H\u00f8ie \u00f8kte konverteringen med bare to sm\u00e5 endringer: visning av betalingsalternativer og fremheving av salgsargumenter p\u00e5 produktsidene.<\/p>","protected":false},"author":3,"featured_media":17619,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[25],"tags":[12,11],"ppma_author":[74],"class_list":["post-1279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro","tag-analyse","tag-cro"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"\nSm\u00e5 grep, stor effekt \u2013 se 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