{"id":13495,"date":"2024-05-02T12:40:35","date_gmt":"2024-05-02T10:40:35","guid":{"rendered":"https:\/\/ivoexperience.no\/?p=13495"},"modified":"2026-01-14T14:50:22","modified_gmt":"2026-01-14T13:50:22","slug":"ny-nettside-for-storestolen-fjellhotell","status":"publish","type":"post","link":"https:\/\/ivoexperience.no\/en\/aktuelt\/ny-nettside-for-storestolen-fjellhotell","title":{"rendered":"Ny nettside for Storest\u00f8len Fjellhotell"},"content":{"rendered":"
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Storest\u00f8len Fjellhotell ligger midt i Norge – klemt mellom kjente steder som Fl\u00e5m, Geilo, Aurland og Hallingskarvet. Meget norsk med andre ord. N\u00e5r vi skal hjelpe med \u00e5 f\u00e5 enda flere turister til \u00e5 oppleve det beste Norge har \u00e5 tilby, m\u00e5 vi dra frem (nesten) alle verkt\u00f8yene v\u00e5re, dette m\u00e5 bli bra.<\/p>

Storest\u00f8len er drevet som et familiehotell med sterkt fokus p\u00e5 mat og utend\u00f8rs-opplevelser. Med fantastisk natur rett utenfor d\u00f8ren og hyggelig vertsskap i Anne-G\u00f8ril og Tore ligger alt til rette for \u00e5 levere p\u00e5 h\u00f8yeste niv\u00e5.<\/p>

Men den digitale opplevelsen var litt meh<\/em>, s\u00e5 vi satt sammen et team av dyktige folk som tok turen opp for \u00e5 gjennomf\u00f8re det vi kalte en \u201cv\u00e5rrengj\u00f8ring\u201d.<\/p>

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Skilt\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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M\u00e5l for vekst<\/h2>

H\u00f8ysesongen p\u00e5 sommeren er stort sett kjennetegnet med fullt belegg, det er popul\u00e6rt \u00e5 legge turen til omr\u00e5det Storest\u00f8len ligger i. Men hoveutfordringen er \u00e5 sikre trafikk og bookinger ogs\u00e5 i halesesongene mellom sommer og vinter.<\/p>

Og i halesesongene handler det i st\u00f8rre grad om \u00e5 henvende seg mot bedrifter og grupper som \u00f8nsker en unik opplevelse i den norske fjellheimen. Flere folk = h\u00f8yere belegg. Dette er et marked som har mulighet for god vekst, og noe som krever at vi f\u00e5r formidlet en god kombinasjon av aktiviteter, opplevelser, bistand fra vertskap og enkel booking for st\u00f8rre grupper. I tillegg handler dette i stor grad om \u00e5 bygge en destinasjon med et bredt utvalg av opplevelser, samt fokus p\u00e5 synlighet i s\u00f8kemotorer og m\u00e5lrettet annonsering mot dette markedet.<\/p>

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Joachim\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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For \u00e5 kunne legge et fundament for denne satsningen trengs det en god plattform som sikrer at innhold kan rangere i s\u00f8kemotorer, booking av rom og pakker fungerer s\u00f8ml\u00f8st og at vi treffer m\u00e5lgruppene i riktige kanaler.<\/p>

Nettsiden var allerede oppe og stod med n\u00f8dvendig innhold og med link som f\u00f8rte ut til separat online-booking. Vi identifiserte at det var et behov for \u00e5 knytte nettsiden tettere mot booking av rom, samt bedre formidling av innhold rundt opplevelser og pakker p\u00e5 tvers av nettsiden. Dette ble fokus p\u00e5 et par intensive dager med teknisk tilpasning, foto, video og design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Visuell identitet og plattform<\/h2>

V\u00e5r designer Ida hadde allerede gjennomf\u00f8rt et prosjekt rundt visuell identitet for Storest\u00f8len, og dette dannet grunnlaget for videre optimalisering av plattform og innhold.<\/p>

Sammen med UX-designer T\u00f3mas, som ogs\u00e5 er en r\u00e5tass p\u00e5 front-end jobbet de ut en ny plattform for Storest\u00f8len. Etter vurdering av teknisk tilstand p\u00e5 eksisterende l\u00f8sning besluttet vi \u00e5 sette opp den nye plattformen i Squarespace med integrasjon mot booking-motoren, Bookvisit. Dette sikrer en tydelig og s\u00f8ml\u00f8s overgang mellom landingsside og ekstern booking. Praise, brukeropplevelsen er allerede mye bedre\ud83d\ude4f Plattformen har st\u00f8tte for flere spr\u00e5k og f\u00e5tt utvidet sporing som danner grunnlaget for videre arbeid med analyse og m\u00e5let om \u00e5 \u00f8ke booking ogs\u00e5 utenfor h\u00f8ysesong.<\/p>

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Dedikert team<\/h2>

Fase 1 av prosjektet, aka \u201cv\u00e5rrengj\u00f8ring\u201d handlet i stor grad om \u00e5 sikre en stabil plattform med en bedre brukeropplevelse og innhold. Og nettopp innhold ble siste del av camp Storest\u00f8len. V\u00e5r E-com manager som ogs\u00e5 er fotograf, Joachim, var med som en viktig del av teamet for \u00e5 sikre at vi fanget i bilder alt det gode Storest\u00f8len hadde \u00e5 by p\u00e5. Mat, rom og natur. I tillegg hadde Joachim fokus p\u00e5 \u00e5 rigge nettl\u00f8sningen for \u00f8kt organisk synlighet, som er et viktig steg for \u00e5 komme i gang med fase 2 av prosjektet. Synlighet og skalering – to be continued\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Flyer\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Vi ga Storest\u00f8len Fjellhotel et nytt nettsted og visuell design p\u00e5 en oppgradert plattform, for en mer moderne og brukervennlig opplevelse.<\/p>","protected":false},"author":13,"featured_media":13509,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[18],"tags":[42,34,32],"ppma_author":[77],"class_list":["post-13495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arbeid","tag-fotografering","tag-innhold","tag-ux-ui-design"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"\nNy nettside 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