{"id":13947,"date":"2024-08-01T12:13:08","date_gmt":"2024-08-01T10:13:08","guid":{"rendered":"https:\/\/ivoexperience.no\/?p=13947"},"modified":"2026-01-14T14:58:22","modified_gmt":"2026-01-14T13:58:22","slug":"ny-visuell-identitet-for-storestolen","status":"publish","type":"post","link":"https:\/\/ivoexperience.no\/en\/aktuelt\/ny-visuell-identitet-for-storestolen","title":{"rendered":"Ny visuell identitet for Storest\u00f8len Fjellhotell"},"content":{"rendered":"\t\t
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Introduksjon<\/h2>

Deres tidligere identitet reflekteret ikke n\u00f8dvendigvis Storest\u00f8len som en helhet, men var sterkere preget av at fokuset l\u00e5 p\u00e5 helse. De f\u00f8lte at den ikke klarte \u00e5 fange deres verdier og form\u00e5l, og \u00f8nsket derfor et redesign.<\/p>

Storest\u00f8len Fjellhotell er et relativt lite hotell som konsentrerer seg om kvalitet fremfor kvantitet. De fokuserer p\u00e5 aktiviteter, kurs og arrangementer, lokale r\u00e5varer og velv\u00e6re. Det nye fokus omr\u00e5det er p\u00e5 bedrifter og grupper.<\/p>

Den nye identiteten m\u00e5tte derfor gjenspeiler fokusomr\u00e5dene og verdiene samtidig som den fremmet de fantastiske omgivelsen.<\/p>

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L\u00f8sning<\/h2>

For Storest\u00f8len er det viktig f\u00e5 frem de store salgsargumentene, nemlig naturen, vannet og fjellene. I tillegg til dette var det viktig \u00e5 f\u00e5 med seg de lokale og rene r\u00e5varene som kommer fra g\u00e5rder i n\u00e6rheten.<\/p>

Resultatet ble en minimalistisk og organisk identitet. Den tar for seg organiske former og farger, med tydelig linjer med et rundt utrykk.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Logo og elementer<\/h2>

I arbeidet med logoen var det viktig \u00e5 f\u00e5 frem et element som godt illustrerte det gjestene satt igjen med etter oppholdet. S\u00e5 for logoen var det naturlig \u00e5 f\u00e5 med et symbol av fjellet, og i et mer minimalistisk utrykk som passet bedre til identiteten.<\/p>

Grafiske elementer er som krydder i en matrett – de er ikke bare et visuelt tillegg, men de tilf\u00f8rer ogs\u00e5 smak, dybde og karakter til den totale opplevelsen. Akkurat som riktig krydderbalanse kan forvandle en vanlig rett til noe eksepsjonelt, kan velutformede grafiske elementer l\u00f8fte merkets uttrykk og gj\u00f8re det minneverdig for forbrukerne.<\/p>

De grafiske elementene er inspirert av h\u00f8ydekurvene man finner p\u00e5 karte, og brukes som tilleggs element for \u00e5 skape mer liv og tekstur i bakgrunnen og hvor det er behov for \u00e5 redusere white space. I tillegg brukes ogs\u00e5 fjellene fra logoen som et element i bakgrunn.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Farger<\/h2>

Fargepalett som er brukt er basert p\u00e5 jordfarger og inspirert av fargene i naturen som endrer seg gjennom \u00e5rstidene. Gr\u00f8nt: sommer, orange: h\u00f8st, hvit: vinter, og bl\u00e5tt kommer fra fjellet og vannet.<\/p>

Jordfarger assosieres ofte med natur, jordbruk og stabilitet. De kan ogs\u00e5 representere varme, trygghet og tilknytning til jorden, som er verdier Storest\u00f8len legger vekt p\u00e5.<\/p>

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Typografi<\/h2>

Som deres hovedfont er det brukt Syne, dette er en google sans serif font som ble spesielt designet for lett lesbarhet p\u00e5 digitale flater og i sm\u00e5 st\u00f8rrelser. Dens unike formen p\u00e5 bunn av «g» og «y», og tyne overganger gj\u00f8r at den skiller seg ut og fremst\u00e5r mer s\u00e6regent.<\/p>

Br\u00f8dteksten er Cabin, en sans-serif skrifttype designet av Pablo Impallari, kjent for sin gode lesbarhet og moderne, vennlige design. Fonten er fleksibel med flere vekter og stiler, gratis tilgjengelig via Google Fonts, og st\u00f8tter flere spr\u00e5k.<\/p>

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Vil du ha like kule resultater?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tVi tilbyr en rekke tjenester for netthandel og retail. Enten du skal etablere en merkevare, \u00f8ke konverteringer eller \u00f8ke antall lojale kunder, er vi her for \u00e5 hjelpe deg. La oss v\u00e6re din langsiktige partner innen vekst.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tVi gleder oss til \u00e5 h\u00f8re fra deg!<\/span>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tTa kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Storest\u00f8len Fjellhotell \u00f8nsket en identitet som reflekterer deres fokus p\u00e5 kvalitet, lokale r\u00e5varer, helse, velv\u00e6re, autentiske opplevelser og vakre omgivelser.<\/p>","protected":false},"author":13,"featured_media":13950,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[18],"tags":[33,39],"ppma_author":[77],"class_list":["post-13947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arbeid","tag-grafisk-design","tag-kundeopplevelse"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"\nNy visuell identitet for Storest\u00f8len Fjellhotell ~ Ivo Experience<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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