{"id":14518,"date":"2024-06-21T13:12:40","date_gmt":"2024-06-21T11:12:40","guid":{"rendered":"https:\/\/ivoexperience.no\/?p=14518"},"modified":"2024-10-14T16:53:49","modified_gmt":"2024-10-14T14:53:49","slug":"hvorfor-betalt-markedsforing-alene-ikke-garanterer-suksess","status":"publish","type":"post","link":"https:\/\/ivoexperience.no\/en\/aktuelt\/hvorfor-betalt-markedsforing-alene-ikke-garanterer-suksess","title":{"rendered":"Why Paid Marketing Alone Doesn't Guarantee Success"},"content":{"rendered":"
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Jeg f\u00e5r ofte opp innlegg i feeden min p\u00e5 LinkedIn og Tiktok hvor jeg f\u00f8ler at bedrifter selger inn betalt annonsering og markedsf\u00f8ring som at det er s\u00e5 «lett» og at det automatisk blir en suksess. Noe jeg f\u00f8ler ofte uteblir i s\u00e5nne innlegg er tyngden i mottagelsen av trafikken.<\/p>

Det legges mye vekt p\u00e5 ROAS, conversion value og investering av annonsekroner, men det er aldri snakk om de andre mekanismene som spiller inn for \u00e5 faktisk konvertere salgene.<\/p>

Ja, du kan bruke mye penger i markedsf\u00f8ringen for \u00e5 drive trafikk inn, men hva med \u00e5 ha de riktige varene, den rette troverdigheten og de gode digitale l\u00f8sningene som sikrer en smidig handleopplevelse?<\/p>


For at man skal lykkes digitalt, s\u00e5 kreves det en total tiln\u00e6rming til satsingen og tilstedev\u00e6relsen. Det er et samspill mellom alle fagomr\u00e5dene som befinner seg i omr\u00e5det synlighet, konvertering og lojalitet som er hovedfaktoren for suksess. Det \u00e5 sette opp en annonse kan v\u00e6re \u201clett\u201d, men det \u00e5 skape en troverdighet og trygghet overfor nye kunder gjennom konverteringsoptimalisering, det er det som er n\u00f8kkelen.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Helheten bak konverteringer: Mer enn bare trafikk<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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I korte trekk kan vi definere en digital strategi opp mot tre omr\u00e5der; hvordan skal vi tiltrekke trafikk, hvordan forvalter vi trafikken som kommer inn og hvordan jobber vi med kundedata og lojalitet for \u00e5 sikre gjenkj\u00f8p? Organisatorisk, s\u00e5 er det mange prosesser som spiller inn for at man skal lykkes i forsyningskjeden og det krever videre mye fra de involverte. Det morsomme med e-handel er at vi blir et samlingspunkt for hele organisasjonen ved at vi forvalter alle strategiene i en stor markeds- og salgskanal.
I forhold til det \u00e5 skape trafikk, s\u00e5 er poenget mitt det at du kan ikke bare putte pengene dine p\u00e5 en del av trakten i h\u00e5p om at det skal f\u00f8re til suksess, men det krever en total tiln\u00e6rming for optimalisering der fagfunksjonene g\u00e5r inn med en felles kraft. N\u00e5r du har du de rette produktene, de gode prisene, en godt utarbeidet nettside og et troverdig brand, ja da kan du faktisk dra nytte av betalt markedsf\u00f8ring. S\u00e5, n\u00e5r vi da ser tilbake p\u00e5 disse suksesshistoriene p\u00e5 sosiale medier, s\u00e5 er det kjempebra \u00e5 se gode resultater, men husk at hele maskineriet m\u00e5 v\u00e6re p\u00e5 plass for at du skal kunne se de samme resultatene.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Trenger du bistand med markedsf\u00f8ring?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVi st\u00e5r klare - Ta kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Betalt markedsf\u00f8ring kan ikke garantere suksess: Samspillet mellom synlighet, konvertering og lojalitet er n\u00f8kkelen, og en totalstrategi er helt n\u00f8dvendig. <\/p>","protected":false},"author":3,"featured_media":14521,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[58],"tags":[44,13],"ppma_author":[74],"class_list":["post-14518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","tag-betalt","tag-seo"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"\nHvorfor betalt 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