{"id":15219,"date":"2024-04-10T14:04:00","date_gmt":"2024-04-10T12:04:00","guid":{"rendered":"https:\/\/ivoexperience.no\/?p=15219"},"modified":"2024-10-16T09:32:35","modified_gmt":"2024-10-16T07:32:35","slug":"a-b-test-legge-til-ikoner-i-mobilmeny","status":"publish","type":"post","link":"https:\/\/ivoexperience.no\/en\/aktuelt\/a-b-test-legge-til-ikoner-i-mobilmeny","title":{"rendered":"A\/B test: Adding icons to mobile menu"},"content":{"rendered":"
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Hypotesen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tVed \u00e5 legge til ikoner for hovedkategoriene i menyen s\u00e5 vil menyen v\u00e6re mer brukervennlig, f\u00f8lge universale guidelines og f\u00e5 flere til \u00e5 trykke seg inn p\u00e5 produktlistesidene – noe som igjen vil \u00f8ke konverteringen\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u00d8kning med 4,22%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tMed en s\u00e5 betydelig \u00f8kning i konverteringer anser vi dette eksperimentet som sv\u00e6rt vellykket. Resultatene viser at endringene vi har testet har hatt en positiv innvirkning, og vi er sv\u00e6rt forn\u00f8yde med effekten. Dette bekrefter at v\u00e5re tilpasninger har bidratt til \u00e5 forbedre brukeropplevelsen og \u00f8ke konverteringsraten.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\u00d8nsker du like resultater? Les mer<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Vi gjorde et eksperiment med bruk av ikoner i mobilmenyen for \u00e5 se hvilken innvirkning det har p\u00e5 brukervennlighet og konvertering.<\/p>","protected":false},"author":9,"featured_media":15227,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[25],"tags":[11,29,53],"ppma_author":[75],"class_list":["post-15219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro","tag-cro","tag-hoie","tag-testresultat"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"\nA\/B test: Legge til ikoner i 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