{"id":15862,"date":"2024-10-14T14:58:59","date_gmt":"2024-10-14T12:58:59","guid":{"rendered":"https:\/\/ivoexperience.no\/?p=15862"},"modified":"2025-02-18T19:10:56","modified_gmt":"2025-02-18T18:10:56","slug":"a-b-test-for-hoie-kampanjebanner","status":"publish","type":"post","link":"https:\/\/ivoexperience.no\/en\/aktuelt\/a-b-test-for-hoie-kampanjebanner","title":{"rendered":"A\/B Test for H\u00f8ie: Campaign Banner"},"content":{"rendered":"\t\t
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Hypotese<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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For \u00e5 forbedre kundeopplevelsen og \u00f8ke konverteringen for H\u00f8ie, kj\u00f8rte vi i gang en A\/B-test med kampanjebanner som vises globalt p\u00e5 desktop. M\u00e5let var \u00e5 unders\u00f8ke om en mer fremhevet visning av salg i en i\u00f8ynefallende banner ville p\u00e5virke kundereisen positivt.\u00a0<\/p>

Vi kom frem til \u00e5 plassere et synlig salgstema i en fargerik banner \u00f8verst p\u00e5 siden, da ville kundene enklere kunne navigere til salgsprodukter, hvor som helst i kundereisen. Vi forventet at dette ville motivere flere til \u00e5 se p\u00e5 flere produkter, legge dem i handlekurven og fullf\u00f8re kj\u00f8p, noe som ville f\u00f8re til \u00f8kt konvertering og omsetning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Variasjon A<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Original versjon<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Variasjon B<\/h2>\t\t\t\t<\/div>\n\t\t
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\n\t\t\t<\/path><\/line><\/line><\/line><\/path><\/circle><\/circle><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Vinner<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Gr\u00f8nn banner med link<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Resultat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Originalen var en nettside uten et tydelig kampanjebanner, mens variasjonen inkluderte en klart fremhevet banner med fokus p\u00e5 salgsprodukter, synlig b\u00e5de p\u00e5 listesider og produktsider.<\/p>

Testen viste en markant \u00f8kning i interaksjon og kj\u00f8psatferd. Klikkfrekvensen p\u00e5 lenken \u00f8kte med 490%, antall produkter lagt i handlekurven steg med 4,54%, og antall fullf\u00f8rte kj\u00f8p \u00f8kte med 6,93%.\u00a0<\/p>

Dette viser at en tydelig fremheving av salgsprodukter via en kampanjebanner kan p\u00e5virke b\u00e5de kundens engasjement og kj\u00f8psbeslutninger positivt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t+<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tLegg i handlekurv<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t+<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tAntall kj\u00f8p<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t<\/path><\/circle><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Cecilie Getz<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t<\/path><\/circle><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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T\u00f3mas Rekstad<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t<\/path><\/circle><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Kjetil Ullsg\u00e5rd<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Vil du ha like kule resultater?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tVi tilbyr en rekke tjenester for netthandel og retail. Enten du skal etablere en merkevare, \u00f8ke konverteringer eller \u00f8ke antall lojale kunder, er vi her for \u00e5 hjelpe deg. La oss v\u00e6re din langsiktige partner innen vekst.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tVi gleder oss til \u00e5 h\u00f8re fra deg!<\/span>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tTa kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Vi unders\u00f8kte effekten av \u00e5 fremheve salg i en synlig banner for \u00e5 forbedre kundeopplevelsen og \u00f8ke konverteringen gjennom hele kundereisen.<\/p>","protected":false},"author":9,"featured_media":17554,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[25],"tags":[57,11,29,53],"ppma_author":[75],"class_list":["post-15862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro","tag-a-b-test","tag-cro","tag-hoie","tag-testresultat"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"\nA\/B test for H\u00f8ie: Kampanjebanner ~ Ivo Experience<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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