{"id":17694,"date":"2025-05-06T13:30:03","date_gmt":"2025-05-06T11:30:03","guid":{"rendered":"https:\/\/ivoexperience.no\/?p=17694"},"modified":"2025-06-23T13:23:34","modified_gmt":"2025-06-23T11:23:34","slug":"39-flere-legg-i-handlekurv-og-16-flere-kjop-med-en-enkel-endring","status":"publish","type":"post","link":"https:\/\/ivoexperience.no\/en\/aktuelt\/39-flere-legg-i-handlekurv-og-16-flere-kjop-med-en-enkel-endring","title":{"rendered":"39% flere «Legg i handlekurv» og 16% flere kj\u00f8p med \u00e9n enkel endring"},"content":{"rendered":"\t\t
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Innsikt<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Gjennom brukertesting for H\u00f8ie avdekket vi at mange kunder opplevde utfordringer med \u00e5 finne, og \u00e5 forst\u00e5 den mest relevante produktinformasjonen p\u00e5 produktsiden p\u00e5 mobil. Produktbeskrivelsene var i utgangspunktet skjult (kollapset), og n\u00e5r de ble \u00e5pnet, m\u00f8tte brukerne lengre tekster preget av fagspr\u00e5k og tung informasjon. Denne innsikten dannet grunnlaget for en hypotese vi \u00f8nsket \u00e5 teste gjennom en A\/B-test.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Variasjon A<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Original versjon<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Kontrol\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Variasjon B<\/h2>\t\t\t\t<\/div>\n\t\t
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Vinner<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Produktspesifikke USP’er synlig<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Variasjon\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Hypotese<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Ved \u00e5 fremheve sentral produktinformasjon i form av tydelige punktlister fremhevet av farger, antar vi at det blir enklere for kundene \u00e5 raskt oppfatte og forst\u00e5 det viktigste innholdet. Dette vil kunne bidra til \u00e5 b\u00e5de motivere og betrygge kundene, og dermed senke terskelen for \u00e5 ta en avgj\u00f8relse og for legge produkter i handlekurven.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Resultat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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A\/B-testen viste en tydelig seier for varianten med punktlister. Den resulterte i over +39 %<\/span> \u00f8kning i antall kunder som la produktet i handlekurven, samt en \u00f8kning p\u00e5 mer enn +15 %<\/span> i faktisk kj\u00f8p. Beregnet over ett \u00e5r gir dette en estimert merinntekt for H\u00f8ie p\u00e5 flere millioner kroner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t+<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tLegg i handlekurv<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t+<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\u00d8kt omsetning<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Konklusjon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Resultatene fra A\/B-testen gir tydelig st\u00f8tte til hypotesen om at bedre strukturert og mer tilgjengelig produktinformasjon gj\u00f8r det enklere for kundene \u00e5 ta kj\u00f8psbeslutninger. Den betydelige \u00f8kningen i b\u00e5de produkter lagt i handlekurven og gjennomf\u00f8rte kj\u00f8p viser at sm\u00e5, men m\u00e5lrettede endringer kan ha stor forretningsverdi. Basert p\u00e5 innsikten og de dokumenterte effektene anbefales det at denne l\u00f8sningen prioriteres for videre utvikling og implementering som en del av H\u00f8ies standard for produktsider. Dette vil bidra til en mer brukervennlig handleopplevelse og \u00f8kt konvertering over tid.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Cecilie Getz<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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T\u00f3mas Rekstad<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Kjetil Ullsg\u00e5rd<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Vil du ha like gode resultater?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tVi tilbyr en rekke tjenester for netthandel og retail. Enten du skal etablere en merkevare, \u00f8ke konverteringer eller \u00f8ke antall lojale kunder, er vi her for \u00e5 hjelpe deg. La oss v\u00e6re din langsiktige partner innen vekst.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tVi gleder oss til \u00e5 h\u00f8re fra deg!<\/span>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tTa kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Gjennom brukertesting og A\/B-testing forbedret H\u00f8ie mobilopplevelsen ved \u00e5 synliggj\u00f8re viktig produktinformasjon.<\/p>","protected":false},"author":9,"featured_media":17710,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[25],"tags":[11,29],"ppma_author":[75],"class_list":["post-17694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro","tag-cro","tag-hoie"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"\n39% flere "Legg i handlekurv" og 16% flere kj\u00f8p med \u00e9n enkel 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