{"id":2615,"date":"2023-12-19T18:36:15","date_gmt":"2023-12-19T17:36:15","guid":{"rendered":"https:\/\/ivoexperience.no\/?p=2615"},"modified":"2026-01-14T15:14:12","modified_gmt":"2026-01-14T14:14:12","slug":"skeidar","status":"publish","type":"post","link":"https:\/\/ivoexperience.no\/en\/aktuelt\/skeidar","title":{"rendered":"Brukertesting hos Skeidar"},"content":{"rendered":"
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Innsikt som drivkraft for gode opplevelser<\/h2>

Djamila fra UX-teamet i Ivo Experience tok initiativ til en workshop hvor markedsavdelingen ble invitert inn for \u00e5 bidra med sine perspektiver. M\u00e5let var \u00e5 avdekke behov, avstemme forventninger og identifisere hvilke deler av kundeopplevelsen som hadde st\u00f8rst forbedringspotensial. Denne typen innsiktsarbeid er avgj\u00f8rende for \u00e5 sikre at videre utvikling er forankret i faktiske brukerbehov og ikke antagelser.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Problemstilling og metodikk<\/h2>

Et sentralt prinsipp i UX-arbeidet er \u00e5 utfordre egne hypoteser og antakelser. For \u00e5 jobbe strukturert med dette ble det formulert en konkret problemstilling som styrte innsamlingsmetode, intervjuguide og analyse. Dette hjalp teamet med \u00e5 holde fokus og sikre at innsikten som ble samlet inn var relevant for m\u00e5lene.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Feltarbeid: N\u00e6r brukeren, n\u00e6r sannheten<\/h2>

Dybdeintervjuer og observasjoner ble gjennomf\u00f8rt i et av Skeidars varehus for \u00e5 hente innsikt direkte fra sluttbrukerne. Sp\u00f8rsm\u00e5lene dreide seg om hvordan kundene benytter digitale og fysiske kanaler i ulike faser av kj\u00f8psreisen, og hvilke faktorer som p\u00e5virker beslutningene deres.<\/p>

Metodikken involverte to personer: \u00e9n intervjuer og \u00e9n observat\u00f8r. P\u00e5 den m\u00e5ten kunne samtalen forl\u00f8pe naturlig, samtidig som subtile signaler som kroppsspr\u00e5k og reaksjoner ble dokumentert. Denne todelingen sikret ogs\u00e5 at innsikten ble bredere og mer p\u00e5litelig.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Innsikt og funn<\/h2>

Unders\u00f8kelsen ga verdifulle funn. Mange kunder \u00f8nsker \u00e5 kjenne p\u00e5 materialer, teste funksjoner og se st\u00f8rrelsesforhold fysisk f\u00f8r de bestemmer seg. Enkelte kom for eksempel til butikken for \u00e5 se om en robotst\u00f8vsuger faktisk f\u00e5r plass under sofaen, en konkret brukssituasjon som det kan v\u00e6re vanskelig \u00e5 vurdere digitalt. Slike innsikter peker p\u00e5 viktige forbedringsmuligheter for hvordan digitale l\u00f8sninger st\u00f8tter kundereisen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Veien videre<\/h2>

Funnene ble oppsummert i en rapport med anbefalinger som n\u00e5 danner grunnlag for videre forbedring av kundeopplevelsen i Skeidar sine kanaler. Ved \u00e5 m\u00f8te brukerne der de er, ble det mulig \u00e5 hente innsikt som b\u00e5de bekrefter og utfordrer tidligere hypoteser, og gir et solid grunnlag for videre designvalg.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

V\u00e5r UX-designer Djamila bes\u00f8kte Skeidar for \u00e5 gjennomf\u00f8re brukertester, og unders\u00f8kte samspillet mellom fysisk butikk og nettbutikk.<\/p>","protected":false},"author":10,"featured_media":3674,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[18],"tags":[22,16],"ppma_author":[78],"class_list":["post-2615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arbeid","tag-brukertesting","tag-ux-design"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","yoast_head":"\nBrukertesting hos Skeidar 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