Øk omsetningen i din nettbutikk
med CRO

Although advertising can bring in customers, it's like filling a bucket with holes in it. With CRO, you close the holes. A smart CRO strategy ensures that your advertising not only hits the mark, but that more people actually end up in your customer basket!

What is CRO?

Conversion rate optimization, often abbreviated as CRO, is about purposefully improving the proportion of website visitors who convert into paying customers or registered users. The goal is to increase revenue without increasing advertising spend or otherwise driving more traffic to the website.

What does the expert say?

"Hvis nettbutikken din har hundrevis av konverteringer om dagen, og du ikke jobber med eksperimentering og optimalisering, så taper du mer penger enn du kan forestille deg!"

Cecilie Getz

CRO Specialist at Ivo

Customers say

“We are very satisfied with the collaboration with Ivo Experience, including the work done around CRO. Ivo has taken the lead in these processes, which is an area we have not worked with ourselves previously. They also possess good professional knowledge and experience in the area, which helps to give us constantly new ideas on how the website can be improved”

Mats Gulbrandsen

CEO - Høie Retail

We love results

We have contributed to increased turnover of over

0 M kr for våre kunder

This is what you get in cooperation with us.

We have fine-tuned a CRO system that has been thoroughly tested – and it runs like clockwork!

Active partner

We are a committed partner with extensive expertise in CRO.

Thorough preparation

We delve so deeply into your business that we will understand your users even better than you do.

Tight collaboration

You are involved in the progress at all times, and together we make plans for the way forward.

Growth, put into system

Growth does not mean the same thing to everyone, we always manage by important KPIs such as CR and AOV.

Our success stories

39% flere "Legg i handlekurv" og 16% flere kjøp med én enkel endring

Brukertesting avslørte skjulte konverteringshindre. Enkle endringer ga Høie flere handlekurver og millionøkning i omsetning.

Stor økning i omsetning på 30 dager med CRO

Norges ledende nettbutikk for elsykkel og elsparkesykkel jobber kontinuerlig med nettstedets utforming for å gjøre handelen enklere for sine besøkende.

Slik økte vi kjøp med 23% ved å forenkle navigasjonen

Se hvordan vi optimaliserte brukeropplevelsen og skapte en mer effektiv kjøpsreise!

Samarbeidspartnere & Verktøy

Vwo - Visual Website Optimizer

We use Vwo to run tests on your website. The tool supports headless mode and is compatible with all types of systems you have on your website.

Partner

Optimizely

Did you know that we are an Optimizely partner? We can run tests on their comprehensive platform.

Hotjar

Hotjar is a user experience insights platform that gives you behavioral analytics and feedback data to help you understand and relate to your customers.

Microsoft Clarity

Microsoft Clarity is also a behavioral analytics tool. It collects user data and transforms it into visual insights that show what users do, where they click, and how they interact with your content.

Process

How does the experimentation take place?

The most important factors in an experimentation process are: one, that it is data-driven, and two, that we work closely with you as the customer.

Based on insights from quantitative and qualitative data, we create hypotheses for testing together. The hypotheses are prioritized, with selected tests going live as an A/B test or an A/B/C test. Experimentation is a continuous process where it is also possible to test re-designs and new features.

Step 1

Data basis

We collect quantitative and qualitative data (GA, Heatmaps, surveys, user testing, etc.) to find out what problems we need to solve for users and to increase the likelihood of A/B testing being successful.

Step 2

Hypotheses

Based on insights from the data, we create hypotheses for testing, both internally and collaboratively. This often takes the form of a workshop, where we go through the hypotheses. Here, we give them a score and prioritize the tests with the highest probability of increasing conversion and revenue.

Step 3

Test phase

The A/B tests are designed, developed and measurement parameters are set up. Now we are ready to test! The A/B tests are run until they are significant before a winner is chosen. If the test is a conversion winner, it is added to implementation. The tests that do not win give us valuable insight, but are also cost-saving in the form of the company not developing solutions that lower conversion.

Step 4

Evaluation

After we have conducted the test and evaluated the hypothesis, we will summarize the findings and identify which elements worked best. Based on these insights, we will provide you with concrete recommendations for further optimization or development.

CRO

Øk omsetningen i din nettbutikk med CRO